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Still-life photographer Johann Besse captures the fragrance bottles in levitation to challenge new perceptions of beauty.
April 17, 2023
By: Lianna Albrizio
Associate Editor
Prada Beauty opens new perspectives on fragrances to create never-seen-before visuals with artificial intelligence (AI). Pushing the boundaries of creativity, the brand’s new social media campaign combines technology and human touch. Featuring five of the brand’s iconic fragrances— Prada Paradoxe, Luna Rossa Ocean, Infusion d’Iris, L’Homme and Amber Femme— all reinterpreted with the aid of AI technology to create visuals with a reinvented perception. To bring this concept to ...
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